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Education Technology Insights | Friday, March 11, 2022
A robust student application portal makes the application process simple, quick, and fun while offering help and involvement.
Fremont, CA: The student application portal at a school usually serves as a doorway into the school itself. When done correctly, schools can use this portal to not only guide students through the application process but also to build stronger bonds with them. Portal technology can be quite beneficial to schools. In fact, a group of international higher education marketing and recruitment professionals selected education portals as the most valuable marketing investment. This is because these portals make your school more accessible by linking you with prospective students from all around the world during the most crucial moment of the application process: application submissions. There are now a plethora of student information systems with powerful student portals. Schools can choose from a variety of programs that help them manage admissions and communicate more effectively.
Essential features of a student application portal:
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A student-centered self-service portal
Institutions should assess their target audience and implement a system that prioritizes the needs of their prospects. A student-centered interface makes all the difference in this situation. The student application portal for a school should naturally assist prospective students through every step of the admissions process while also allowing them to finish their applications at their own pace and convenience. Self-service forms with automated elements can make your prospects' application experience considerably more enjoyable. An auto-save function, for example, can be utilized to save your prospect's information and allow them to resume their application later.
Engaging features that enrich connection with prospects
An institute may aim to promote student success from the start to establish a strong connection with potential students. This implies that its student application portal should have features that interest potential students while also encouraging transparency and trust. Choosing a portal system with clear and easy-to-access support functionalities, such as live chat or phone features that allow prospects to receive real-time responses to their queries or concerns, is one critical approach to do this.
Seamlessly integrated student portal
It's just as crucial to choose a student application gateway that works for both the school and the students. In this case, a school may wish to choose a portal system that can work in tandem with the school's existing technologies, such as marketing automation tools, communication platforms, and payment gateway connections. As a result, the data they collect will be accurate and actionable.
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