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Education Technology Insights Weekly Brief
Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Education Technology Insights
Choosing the right school is one of the most pivotal decisions a family will make. It shapes a child’s academic path and worldview. Naturally, this choice carries hopes, dreams and a touch of anxiety. Yet the typical admissions process in K-12 schools often feels more like a series of logistical tasks— deadlines, school fairs, campus tours and endless forms. It can feel disconnected from the deeper significance of selecting a school to align with a family’s vision. What if, instead of being buried in paperwork, families could experience a process that reflects the true weight of their decision? This is the vision driving Enquiry Tracker (ET)—cloud-based admissions and marketing software, how schools manage enquiries and enrollments. By placing families, not schools, at the center of the process, ET turns what is often viewed as an administrative task into a family-focused experience.
Insights-Driven Education Marketing
EdTech companies are pushing the envelope of innovation, developing cutting-edge solutions to take learning to the next level. Founded by education specialists with a goal of connecting education professionals with high-quality resources and services, Agile brings an unparalleled depth of marketing strategy and wisdom to every engagement, working tirelessly for the success of EdTech companies through collaboration and creative thought partnership. Anchored by its comprehensive, continually updated education database, Agile’s business model continues to evolve with the ever-changing landscape to offer enriched services—like market insight, integrations, and omni-channel digital marketing services—to maximize customer success. “Our goal is to advance the transformative nature of education by connecting EdTech solution providers with educators, fueling seamless growth within the education sector—a win-win situation for all,” says Ali Newcomb, Senior Vice President, Marketing Strategy of Agile Education Marketing.
CXO INSIGHTS
Designing More Engaging Online Courses
Jean Jacoby, Director, Digital Innovation at Massey University
The Design Approach for Digital Transformation to The Vocational Virtual Campus
Helen Leeson, Director Learning Design at TasTAFE
Navigating the Digital Shift with Data-Driven Strategies
Brian Rabuffetti, Director of Program Marketing at Harvard Medical School
When a Marketing Metric Really Means More than You Think
Robert M. Kadar, Senior Director of Marketing, Graduate Programs at Yeshiva University
Transformative EdTech by Embracing Collaboration
Shane Nuessler, Associate Director, Learning Futures, University of Canberra
IN FOCUS
The Rise of Micro-Credentials and Marketing Them Effectively
Micro-credentials are gaining popularity as a flexible alternative to traditional degrees. Institutions should target the audience, understand needs, develop a value proposition, use digital and influencer marketing
Marketing Education In Apacs Diverse Markets
The rapid transformation of the education marketing landscape in the Asia-Pacific (APAC) region is driven by rising demand for quality education
EDITORIAL
Transforming Education Marketing for Today's Learners
Evolving far beyond merely promoting academic programs, education marketing in today’s digital world has transformed into a dynamic field dedicated to forging meaningful connections with students and their families. As schools, universities, and EdTech companies navigate an increasingly competitive landscape, marketing strategies must adapt to meet the unique needs and preferences of their audiences. With personalized outreach, engaging social media campaigns, and data-driven analytics, education marketing is revolutionizing how institutions attract, retain, and engage learners. Successful education marketing hinges on institutions crafting authentic narratives that resonate with their target audiences. Today’s students and parents are seeking more than just a school; they want a community that aligns with their values and offers tailored experiences. By harnessing modern tools like content marketing, CRM platforms, and virtual events, education marketers can create campaigns that build trust, transparency, and engagement. This strategy strengthens brand identity and positions institutions as reliable partners in the educational journey. This edition of Education Technology Insights APAC presents the School Admissions Management Company of the Year in APAC 2024. It also highlights thought leadership articles by Loren Childress, Director of Marketing and Communications at Columbia School of Social Work, emphasizing that social media is a powerful and essential tool for educational institutions to effectively engage with students, enhance visibility, and build community in a fast-paced digital world. Another thought leader featured is Roanne Law, Assistant Director of Marketing and Admissions at CUHK MBA, who discusses how personalized outreach, technology, alumni involvement, corporate partnerships, and flexible digital tools can enhance student recruitment, retention, and leadership development, ensuring competitiveness and relevance in a rapidly evolving educational landscape. The edition spotlights on Enquiry Tracker, a cloud-based platform revolutionizing school enrollment management. By integrating CRM, event management, and online admissions tools, Enquiry Tracker enables schools to offer personalized, efficient, and data-driven experiences that cultivate meaningful relationships with families. We hope this edition of Education Technology Insights APAC provides insights that assist you in finding the right partner for your organization. Let us know your thoughts!
