| | MAY 20249To be clear, we still included in our published content information about programs and services and events and such, but increasingly throughout 2023 this transformation was clearly evident, and it was resonating with our students.The growth rate of our social accounts (up 51% in 2023), of engagement (up 32% in 2023), and of user-generated content (up 11.8% in 2023) all grew at a dramatically accelerated pace during the year. Beyond the data there was also a trove of anecdotal evidence, the comments from students who were inspired by a fellow student achieving their life's dream of becoming an RN; or moved by a post from a mom of two young children whose story so many fellow nursing students could relate to. And that has been the real proof point for us, seeing and feeling these moments of inspiration from our students.There are so many examples of this that can be seen on any of our social accounts, but to bring this to life here I'll share this one example of a post from a student who shared a video of herself doing homework with the following text on screen: "When you feel like you're missing out on your early 20's because you're always studying....." Here were some of the comments fellow students shared:"I'm turning 30 and I'm on my 4th term at WCU Miami, it's not missing out, it's sacrificing for a little bit but to be able to help people and also live a better life. Parties and vacations can come later, there's more than enough time for that [heart emoji].""I started at WCU Miami (recently), super excited and nervous [double heart emoji]. Can't wait for this new journey.""I am 34 and (just started) at West Coast University (LA Campus) ... so far it is going great [heart emoji]. I love my classes and my professor is great. Can't wait to become an RN. [nurse emoji]."What's more, there was a collateral benefit beyond the quantitative and qualitative results we shared here, a benefit that's critically important to any school, public or private, K-12 or higher-ed, and that's retention. A happier, more inspired and engaged student who has a connection with their fellow students will be more likely to continue and persevere past the speed bumps they will inevitably encounter.And that ­ helping students to face and overcome obstacles en route to a successful outcome ­ is the ultimate win-win for students and educational institutions. A happier, more inspired and engaged student who has a connection with their fellow students will be more likely to continue and persevere past the speed bumps they will inevitably encounter
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