| | MAY - 20238IN MY OPINION TO PARTNER OR NOT TO PARTNER?By Rebecca Shineman, Executive Director of Marketing,York College of PennsylvaniaIf you work in higher education marketing, you likely receive a dozen phone calls and emails weekly from vendors promising to address a host of your marketing needs--from improving your organic website traffic to reaching prospective students for niche programs and everything in between. Even more challenging than keeping up with the high volume of solicitations is deciphering which companies may be worth your time.A critical skill for all education marketing leaders is knowing when to invest in external partnerships and when to invest in hiring or developing internal personnel. Both are essential to achieving success but it can be hard to determine which pathway will lead to greater success.Rebecca ShinemanA CRITICAL SKILL FOR ALL EDUCATION MARKETING LEADERS IS KNOWING WHEN TO INVEST IN EXTERNAL PARTNERSHIPS AND WHEN TO INVEST IN HIRING OR DEVELOPING INTERNAL PERSONNEL. BOTH ARE ESSENTIAL TO ACHIEVING SUCCESS BUT IT CAN BE HARD TO DETERMINE WHICH PATHWAY WILL LEAD TO GREATER SUCCESS
< Page 7 | Page 9 >