| | APRIL 202419Can you walk us through some of the latest projects you have been working on?Currently, we are transitioning from Google Analytics and implementing Google Analytics 4, with an aim to optimize tracking efficiency. We are in the process of revamping our website, keeping in mind user experience and search engine optimization. Additionally, we are examining our CRM and email systems to ensure everything aligns with our goals.How do you identify the right tech solutions or partnerships to ensure you obtain the necessary functionalities and features? We consider the capabilities and compatibility of various marketing technologies like email providers or application systems. Tools like Emma, HubSpot, and Salesforce Marketing Cloud offer different advantages. However, the common benefit is that these seamlessly integrate with our CRM and allow for precise audience segmentation and customized messaging. How do you envision the future to impact the education marketing arena?Predicting specific changes is challenging, but it's evident that technology will continue to evolve. Similar to how news consumption has shifted, the way people find educational programs will change. Lifelong learning in hybrid and online formats is the way of the future for the education sector. Postgraduate, executive, professional, and continuing educational growth will significantly exceed the ungraduated numbers. For marketers, this calls for various educational options and pathways tailored to each individual's background and aspirations. Technology can be leveraged to offer educational opportunities appropriate for each individual, much like streaming services suggest content based on personal interests. How do you draw an analogy between your interests and your marketing approach? I view marketing as a logical, analytical, and data-driven process rather than relying on a smooth-talking pitch. The traditional idea of marketing, as depicted in shows like Mad Men, is fading. In today's landscape, making decisions based on data and logic is crucial for achieving the best results.What is your sage advice to your fellow peers and aspiring professionals in the industry?The real focus lies on the educational content that is being offered. Identifying your customers and understanding their needs is extremely crucial in marketing educational insights. Taking competitors into account, collaborating with key partners like the IT and educational teams, and maintaining a strong brand identity are also vital elements of a successful marketing plan. THE TRADITIONAL IDEA OF MARKETING, AS DEPICTED IN SHOWS LIKE MAD MEN, IS FADING. IN TODAY'S LANDSCAPE, MAKING DECISIONS BASED ON DATA AND LOGIC IS CRUCIAL FOR ACHIEVING THE BEST RESULTS
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